From March 5 to 8, 2026, Geneva will host the second edition of autoXpérience at Palexpo. This innovative automotive show stands out for its immersive and interactive approach, offering visitors much more than a simple exhibition. Visitors can explore, test, and compare vehicles in a hands-on way while benefiting from personalized advice. The experience is designed for car enthusiasts, prospective buyers, families, and mobility professionals alike.

A format designed for all audiences

autoXpérience differentiates itself through its experience-focused format:

• Over 240 vehicles presented by dealers from French-speaking Switzerland, ranging from electric city cars to family SUVs.

• Test drives to feel the performance, comfort, and technological innovations of the displayed models.

• Workshops and expert advice to help visitors choose the vehicle that suits their needs.

• Interactive activities and content to make the visit enjoyable and accessible to everyone.

This immersive approach brings the experience closer to visitors’ expectations and fosters direct interaction with brands and dealers.

Why autoXpérience is a game-changer for mobility

Born after the end of the Geneva International Motor Show, autoXpérience positions itself as a fair focused on customer experience and accessibility:

• Allows dealers to showcase the latest automotive innovations and solutions.

• Provides visitors with a direct point of contact, enabling them to test vehicles and ask questions to experts.

• Highlights trends in premium mobility, electrification, and new onboard technologies.

• Creates a direct link between customer expectations and the evolution of high-end mobility services.

For companies in premium chauffeur services, it is a unique opportunity to follow innovations and anticipate client needs in terms of comfort, performance, and safety.

The human experience behind automobiles

Beyond vehicles and technologies, what truly matters to us is the customer experience and how premium mobility is constantly reinventing itself. For Drive Luxury, every journey is more than transportation: it involves managing tight schedules, strategic arrivals, and high-visibility events. A show like autoXpérience reminds us that cars are tools, but service and attention to clients make all the difference.

We will be attentive to 2026 trends: electrification, onboard technologies, personalization, and brand image. It’s a chance to reflect on how we can further enrich the experience we offer our clients.

Practical information to organize your visit

• Dates and hours: Thursday, March 5 to Sunday, March 8, 2026, from 10 a.m. to 8 p.m. (Sunday until 6 p.m.)

• Location: Palexpo, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva

• Access: easy public transport, nearby parking, and visitor-friendly solutions

• Tickets: online purchase recommended for preferential rates

autoXpérience is accessible to everyone: families, enthusiasts, professionals, and curious visitors looking to discover the automotive world in a hands-on and interactive way.