From 14 to 20 April 2026, Watches and Wonders Geneva returns to Geneva for seven days dedicated to haute horlogerie, innovation and craftsmanship. Recognized as one of the most influential watchmaking events in the world, this annual gathering brings together leading brands, retailers, collectors and international media.

Online ticket sales have been open since 10 February 2026 via the official platform watchesandwonders.com.

An Expanding International Watchmaking Event

The 2026 edition marks a new phase of growth, with eleven new brands joining the Salon. The event continues to strengthen its position as a global reference point for fine watchmaking.

The previous edition welcomed nearly 55,000 visitors representing 125 nationalities. In April 2026, more than 6,000 retailers, 1,600 international journalists and approximately 15,000 guests are expected in Geneva.

For brands, it is a strategic moment to unveil new collections and innovations. For visitors, it is an opportunity to experience exclusive launches and technical expertise within a single destination.

In The City: Geneva as a Living Showcase

Beyond the exhibition halls, Watches and Wonders extends into the heart of the city through its expanded “In The City” program.

A new venue on Quai Général-Guisan will host an exclusive collaboration with the Montreux Jazz Festival. Inspired by the Montreux Jazz Club concept, this immersive space will offer live concerts and DJ performances every evening from 5 pm to 11 pm, bringing together emerging international talents and jazz ensembles in an intimate setting open to the public upon registration.

The Watchmaking Village will take residence at the Pont de la Machine building, offering introductory watchmaking workshops, career orientation initiatives organized by the Swiss Watchmaking Industry Employers’ Association, and guided city tours connecting key horological locations.

Throughout the week, participating brands will animate their boutiques across Geneva’s city center with presentations and curated experiences. The iconic Flower Clock in the Jardin Anglais will adopt the colors of the event, reinforcing the city-wide atmosphere.

Innovation at the Salon

Inside the Salon, innovation and culture remain central themes.

The LAB space evolves with a redesigned concept focused on cutting-edge technologies, sustainability and social impact. Around fifteen start-up projects, selected from 60 applications, will present forward-thinking solutions for the watchmaking industry.

The partnership with ECAL continues, with students presenting immersive installations exploring new interpretations of time. In parallel, the Wake Up! exhibition, developed in collaboration with the Musée d’Art et d’Histoire de Genève, will trace the history of alarm clocks from the Middle Ages to the present day through more than 50 historical timepieces.

A Strategic Moment for Luxury Mobility in Geneva

During Watches and Wonders Geneva, Geneva moves at a different rhythm. Hotels reach full capacity, traffic intensifies, and agendas are structured down to the minute. Between the Salon, private presentations, boutique visits and evening events, every transfer must be seamless.

For retailers, executives, collectors and invited guests, punctuality and discretion are essential. A delay can disrupt an entire sequence of meetings across the city.

In this environment, professional chauffeur services become a logistical advantage. They allow you to maintain control of your schedule while navigating a city operating at maximum capacity.

We provide tailored transportation throughout the event, including airport transfers from Geneva International Airport, dedicated chauffeurs for full-day or multi-day assignments, and flexible hourly services for meetings, private viewings and formal dinners. Our fleet includes premium and hybrid vehicles aligned with the standards expected during an international luxury event.

Our chauffeurs are experienced in high-profile contexts. They operate with discretion, precision and structured coordination alongside personal assistants, concierges and event organizers when required.

For clients planning ahead, we are offering an early booking advantage for reservations confirmed between 1 March and 31 March. This ensures priority availability and preferred scheduling before peak demand.

During a week where timing defines the experience, transportation should support your agenda without friction. Planning in advance allows you to focus entirely on your meetings, your clients and the opportunities that Watches and Wonders Geneva 2026 creates.

Contact us by email at booking@drive-luxury.com or by WhatsApp at +41762306039.